Profile

Prof Lee Tzong-Ru is a professor in the Department of Marketing, National Chung Hsing University, Taiwan. Beside serving as a professor in NCHU, he is also serving as the Chairman of the International Agriculture Innovation Conference (IAIC), the Vice Chairman of the International Association for Agricultural Sustainability (IAAS), and the Editor-in-Chief of International Journal of Agriculture Innovation, Technology and Globalisation (IJAITG). His research interests are in SNA, blockchain, agriculture investment, internet marketing and e-commerce, service management and marketing, nonprofit marketing, industrial marketing, corporate strategy, competitive dynamics, product and brand management, technology and innovation, and supply chain management.

---

Research Area

Agricultural Extension and Communication、Others